Shortly after pressing play, the players are sent to the playing board where they will see the Alphabet Monster at the centre of the screen. A lot of either blue or red letters (blue letters are consonants, red letters are vowels) are floating around the head of the monster. A voice will then tell the players which letter they should feed to the monster, either by saying e.g. “V as in Violin” or simply the word “Violin”. It’s now the players’ task to locate every single V on the playing board and feed them to the monster. The players send a letter into the open mouth of the monster simply by tapping each letter once. If the players should accidentally send a wrong letter into the mouth of the monster, the monster will spit out all letters in its mouth. When players have successfully found all examples of the letter in question, the monster will start chewing. Once it’s done chewing the letters and has swallowed them, new letters will replace the eaten letters and the voice will give the players a new task. The players can get the voice to repeat the instructions by tapping the head of the monster once. The game will, however, automatically repeat the instructions every ten seconds.